What's the deal?

The Marketing vs. Sales debate is one that has been debated for decades and it continues to be widely discussed among marketing professionals, business owners, executives in various industries, and many others as the marketing world evolves at an unprecedented pace. For this reason alone, understanding how marketing and sales are different but intertwined becomes increasingly more important for any company looking to scale and grow.

Marketing and Sales are often confused to be the same business function that generates revenue for businesses. But, they are very different.

Marketing attracts and engages customers with the value of your product or service - making it an easier decision for them to buy. Your Sales process will engage customers in meaningful conversations until they make a buying decision.