The History of Women’s History Month

Women's history month started as a conference between socialists and suffragists set on February 28th, 1909. It wasn't until March of 1910, during an International Conference of Working Women when German activist Clara Zetkin suggested that International Women’s Day be deemed a holiday. To show support, multiple countries attended a conference that claimed March 18th as National Women's Day; Americans continued rallying until the late 70s to get the holiday adopted into their country. When America finally adopted the holiday it was then established as a month-long celebration. When the Title IX laws were passed, a Californian task force created Women's History Week in 1980, where shortly after President Carter declared March 8th a national holiday marking the start of National Women’s History Week. In 1987 Congress announced that the holiday would be celebrated all month long.

Don't Get Lost Without a Marketing Strategy!

You’re casually running ads, posting on social media, and sending out an occasional email for your business. That’s great! But, are you being intentional with your marketing? Think about the BIG results you can achieve if you had a written and actionable plan.

What's the deal?

The Marketing vs. Sales debate is one that has been debated for decades and it continues to be widely discussed among marketing professionals, business owners, executives in various industries, and many others as the marketing world evolves at an unprecedented pace. For this reason alone, understanding how marketing and sales are different but intertwined becomes increasingly more important for any company looking to scale and grow.

Marketing and Sales are often confused to be the same business function that generates revenue for businesses. But, they are very different.

Marketing attracts and engages customers with the value of your product or service - making it an easier decision for them to buy. Your Sales process will engage customers in meaningful conversations until they make a buying decision.

I can still remember every corner that I passed while walking eight blocks from my childhood apartment home in Chicago to the Harold's Chicken Shack on 83rd and Ashland. With a few extra dollars in my pocket, it was hard to resist the seductive smell of fresh-fried chicken and Chicago mild sauce. It wasn't until much later that I realized how important this experience would be to activate my passion and advocacy for support Black-owned businesses.

If you’re trying to take your business to the next level, consider utilizing Corporate Social
Responsibility (CSR). There are so many businesses just like yours that work diligently to build
a positive brand and strive to make a difference.

There are few worse things in the world than that moment when you post that new video you've been so excited to share on social media, and Facebook/Instagram rejects it because that jazzy music you thought would fit so well into your content belongs to somebody else.